Web Accessibility in 2025: The Moral Imperative and Competitive Edge for NY Businesses
At Orbital Marketing Agency, we believe that a website should work for everyone. Web accessibility isn’t just about checking legal boxes—it’s about building digital experiences that welcome people of all abilities.
If your business is located in Carmel, Mahopac, Cold Spring, or anywhere in Westchester County, ensuring your website is accessible isn't just the right thing to do—it's a smart business move. And we’ll show you what that looks like during your free custom website demo.
If your business is located in Carmel, Mahopac, Cold Spring, or anywhere in Westchester County, ensuring your website is accessible isn't just the right thing to do—it's a smart business move. And we’ll show you what that looks like during your free custom website demo.
Why Accessibility Matters—Ethically and Economically
✅ It's a Moral Responsibility
Accessibility means building websites that everyone can use—regardless of vision, hearing, motor, or cognitive differences. With nearly 1 in 5 Americans living with a disability, inclusive design is about fairness, dignity, and respect.
✅ It’s a Massive Market Opportunity
The disability market controls over $13 trillion in global spending power. By excluding users with inaccessible designs, you’re not just hurting your image—you’re missing real revenue.
✅ It Protects You Legally
Ignoring web accessibility opens the door to lawsuits. Just ask Domino’s Pizza, which spent years in litigation over an inaccessible site. We’ll help you avoid legal risk and build a site that meets WCAG 2.1 AA standards.
We’ll highlight these risks and opportunities in your live demo, showing how accessibility also improves SEO, bounce rates, and user experience.
We’ll highlight these risks and opportunities in your live demo, showing how accessibility also improves SEO, bounce rates, and user experience.
4 Accessibility Best Practices We Build Into Every Site
1. Alt Text That Adds Real Value
We go beyond SEO fluff. Every image is tagged with descriptive, concise alt text so screen readers can convey full context to blind and visually impaired users.
In your free demo, we’ll show how we write alt text for service images, CTAs, logos, and more.
In your free demo, we’ll show how we write alt text for service images, CTAs, logos, and more.
2. High Contrast Design for Readability
If your website is hard to read, users won’t stay. We use contrast checkers to ensure 4.5:1 or higher ratios, especially important for users with color blindness or low vision.
You’ll see firsthand how we apply accessible color palettes in your demo site.
You’ll see firsthand how we apply accessible color palettes in your demo site.
3. Screen Reader-Compatible Code
We structure every page with clean, semantic HTML and proper heading hierarchy so users with screen readers can navigate efficiently.
You’ll learn how we use ARIA labels, skip links, and tab ordering to improve accessibility—demonstrated live in your demo.
You’ll learn how we use ARIA labels, skip links, and tab ordering to improve accessibility—demonstrated live in your demo.
4. Captions and Transcripts for Multimedia
We ensure videos include captions and/or transcripts, making content accessible for users with hearing impairments and boosting your SEO.
Have existing videos? We’ll show how we can retrofit them into your site during the free build.
Have existing videos? We’ll show how we can retrofit them into your site during the free build.
Accessibility = SEO + Conversion + Trust
Making your website more inclusive doesn’t just help users—it helps your business:
- Better SEO: Google favors accessible sites with structured data and alt text
- Lower bounce rates: Clean, easy-to-use design keeps users engaged
- More conversions: Accessible CTAs and forms = more leads
- Stronger reputation: Show your community you care
We’ll walk you through how accessibility enhances all of this in your free custom demo, designed specifically for your business and location.