Why Every Carmel & Westchester NY Business Needs a Google Business Profile

If your local business isn’t on Google, it might as well not exist. Whether you're a contractor in Carmel, a restaurant in Mahopac, or a boutique in Cold Spring—having a Google Business Profile is essential to being discovered in local search results.

Even better? It’s completely free.

At Orbital Marketing Agency, we help local businesses across Westchester County build, optimize, and maintain their Google Business listings to increase visibility and attract more customers. Here's what you need to know:


What Is a Google Business Profile?

A Google Business Profile (formerly Google My Business) is what shows up when someone searches your business name or category on Google or Google Maps. It includes:
  • Your business name
  • Hours of operation
  • Phone number and address
  • Reviews
  • Photos
  • Website link
  • Posts and updates

It’s how new customers find and trust your business before even clicking your website.


Why It Matters for Local SEO

Over 90% of consumers start their search for local products and services on Google. A fully completed, optimized Google Business Profile helps your business:
  • Show up in local map results
  • Appear in the sidebar of Google searches
  • Gain credibility with verified info and reviews
  • Get more clicks, calls, and visits
Businesses with active listings see 38% more traffic and are 70% more likely to attract new local customers.


Features That Drive Results

When optimized properly, your Google Business Profile can:
  • Show your exact location or service area
  • Display photos of your work, storefront, or products
  • Publish updates, offers, and events
  • Let customers message or call you directly
  • Collect and respond to reviews
  • Track search analytics like profile views, clicks, and direction requests
 

How to Claim and Set Up Your Profile

Not sure where to start? Here's a quick overview: Go to Google Business Profile Search for your business and claim it Verify ownership via phone or postcard Add your business name, category, service area, and contact info Upload your logo, cover image, and photos Add services, descriptions, and your website link

If this sounds overwhelming—we can help you do it right the first time.

Photos & Posts Matter More Than You Think


Businesses that regularly post photos and updates on their Google Profile get:
  • 42% more requests for directions
  • 35% more clicks to their website

High-quality images of your work, staff, or location help build trust instantly. Frequent posts keep your listing fresh and favored by Google.

Google Reviews Build Instant Trust

Nearly 9 out of 10 people trust online reviews as much as personal recommendations. Encourage happy customers to leave reviews, and always respond—whether positive or negative.

We'll show you how to create a direct review link to make this easy for your clients.


Stay in Control of Your Business Info

Don’t let third-party sites like Yelp or outdated directories control what people see. Your Google Business Profile ensures accurate, up-to-date info is front and center.
You can log in anytime to:
  • Change your hours
  • Add new services
  • Share seasonal promotions
  • Post business updates
 

Let Orbital Marketing Agency Do It for You


If you’re too busy running your business to manage another online profile, let us help.

At Orbital Marketing Agency, we offer:
  • Full setup of your Google Business Profile
  • Upload of your logo, photos, services, and contact info
  • Weekly post updates and photo refreshes
  • Review management
  • Optimization for maximum local reach
 

📍 Serving Carmel, Mahopac, Cold Spring & Westchester County


Whether you’re starting from scratch or need to revamp an existing listing, our team can do it for you. We specialize in local SEO and digital visibility for small businesses across the Hudson Valley and beyond.

👉 Click here to schedule your FREE custom website and Google Business demo

Let us show you how your business could appear in Google’s local search results—before you commit to anything.
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