What Should Be on Your Small Business Homepage
Your homepage is the most important page on your website. It’s the first place most visitors land, and it sets the tone for how they perceive your business. If it’s unclear, cluttered, or confusing, potential customers may leave before they even explore the rest of your site.
Start with a clear headline and value proposition. In the first few seconds, your homepage should tell visitors exactly what your business does and why it matters. A strong headline and supporting sentence help people understand your unique selling point without having to scroll.
Add a strong call-to-action (CTA) right away. Don’t make people hunt for the next step. Whether it’s “Schedule a Consultation,” “Book a Service,” or “Get a Free Quote,” include a clear, bold CTA button near the top of the page. This guides visitors toward conversion from the start.
Feature your core services with quick links. Your homepage should highlight the top 2–4 services you offer, each with a short description and a “Learn More” link to a full service page. This helps visitors quickly understand how you can help them.
Showcase trust signals like reviews and certifications. Add a section with real testimonials, Google review stars, or logos of certifications and associations. These trust elements instantly make your business feel more credible and professional.
Include a short “About Us” intro. People like doing business with people. Add a few sentences about your company—who you are, what you stand for, and how long you’ve been in business. Then link to a full About page where they can learn more if interested.
Use visuals that feel real and relevant. Stock photos can feel generic. Whenever possible, feature real photos of your team, storefront, or services in action. Authentic visuals help build a personal connection and keep users engaged longer.
Make contact information easy to find. Include your phone number, service area, and a link to your contact form right on the homepage—ideally in the header, footer, and near your CTA. Don’t make visitors dig to find out how to reach you.
Don’t forget mobile usability. Your homepage must be easy to read, navigate, and interact with on a smartphone. Keep paragraphs short, use large buttons, and avoid design clutter. A beautiful desktop site doesn’t help if it’s broken on mobile.
Navigation should be simple and intuitive. Your homepage acts as a hub—so make sure your navigation menu is clear and easy to use. Group services logically, use familiar page names, and avoid dropdown overload.
Keep it fast and focused. A slow or cluttered homepage will kill conversions. Stick to your most important content and ensure it loads quickly. Every element should serve a purpose—don’t overload the page with too much text or too many distractions.
Schedule Your Free Custom Website Demonstration to see exactly how we’d structure a high-converting homepage tailored to your small business—before you spend a single dollar.
Start with a clear headline and value proposition. In the first few seconds, your homepage should tell visitors exactly what your business does and why it matters. A strong headline and supporting sentence help people understand your unique selling point without having to scroll.
Add a strong call-to-action (CTA) right away. Don’t make people hunt for the next step. Whether it’s “Schedule a Consultation,” “Book a Service,” or “Get a Free Quote,” include a clear, bold CTA button near the top of the page. This guides visitors toward conversion from the start.
Feature your core services with quick links. Your homepage should highlight the top 2–4 services you offer, each with a short description and a “Learn More” link to a full service page. This helps visitors quickly understand how you can help them.
Showcase trust signals like reviews and certifications. Add a section with real testimonials, Google review stars, or logos of certifications and associations. These trust elements instantly make your business feel more credible and professional.
Include a short “About Us” intro. People like doing business with people. Add a few sentences about your company—who you are, what you stand for, and how long you’ve been in business. Then link to a full About page where they can learn more if interested.
Use visuals that feel real and relevant. Stock photos can feel generic. Whenever possible, feature real photos of your team, storefront, or services in action. Authentic visuals help build a personal connection and keep users engaged longer.
Make contact information easy to find. Include your phone number, service area, and a link to your contact form right on the homepage—ideally in the header, footer, and near your CTA. Don’t make visitors dig to find out how to reach you.
Don’t forget mobile usability. Your homepage must be easy to read, navigate, and interact with on a smartphone. Keep paragraphs short, use large buttons, and avoid design clutter. A beautiful desktop site doesn’t help if it’s broken on mobile.
Navigation should be simple and intuitive. Your homepage acts as a hub—so make sure your navigation menu is clear and easy to use. Group services logically, use familiar page names, and avoid dropdown overload.
Keep it fast and focused. A slow or cluttered homepage will kill conversions. Stick to your most important content and ensure it loads quickly. Every element should serve a purpose—don’t overload the page with too much text or too many distractions.
Schedule Your Free Custom Website Demonstration to see exactly how we’d structure a high-converting homepage tailored to your small business—before you spend a single dollar.