Website Design Checklist for 2025
Launching or redesigning a website in 2025? You’ll want to make sure your site checks all the right boxes before going live. A modern website needs to do more than just look good—it has to load fast, function perfectly on mobile, guide users clearly, and support your business goals. This website design checklist will ensure you don’t miss a single critical detail.
Start with a clear value proposition. As soon as someone lands on your homepage, they should know exactly who you are, what you offer, and why it matters. Your headline should be short, benefit-driven, and placed above the fold alongside a clear call-to-action.
Your layout should be mobile-first. That means it adjusts seamlessly to any screen size, especially smartphones. Buttons should be easy to tap, text should be readable without zooming, and navigation should collapse cleanly into a mobile-friendly menu.
Optimize your website for speed. Compress images, minify code, and use fast hosting to keep your load times under 3 seconds. Slow websites kill conversions and rankings. Tools like Google PageSpeed Insights or GTmetrix can help you spot performance issues.
SEO basics need to be baked into your design. Every page should have a unique meta title and description, proper H1/H2 tags, clean URLs, and keyword-rich content. Use internal links to guide search engines and visitors through your site, and don’t forget alt text on all images.
Consistent branding is key. Use your brand’s color palette, fonts, logo, and visual style across every page. Your website should look and feel like an extension of your business—not a generic template. This consistency builds trust and recognition.
Include strong calls-to-action on every page. Whether it’s “Schedule Your Free Demo,” “Request a Quote,” or “Get Started Today,” your CTAs should be clear, visible, and repeated strategically throughout the site to guide users toward conversion.
Social proof builds credibility. Add testimonials, case studies, review badges, or client logos to show that others trust your business. Place this content near your CTAs for maximum impact and to reduce hesitation from first-time visitors.
Make your site accessible. Use readable fonts, proper color contrast, alt tags for images, and keyboard-friendly navigation. A more inclusive website not only reaches more people—it performs better in search and avoids compliance issues.
Security is non-negotiable. Make sure your site uses HTTPS (SSL certificate), spam protection on forms, and regular backups. This protects user data, increases trust, and is also a ranking factor for Google.
Use analytics and tracking from day one. Install Google Analytics, set up conversion goals, and add heatmap tools like Hotjar or Microsoft Clarity to see how visitors interact with your site. This data will guide future improvements and marketing strategies.
Don’t forget about lead capture. Include short, well-designed forms that collect the most important information without overwhelming users. Use smart forms with autofill and validation, and clearly explain what users get when they submit their info.
Build a clean navigation structure. Your menu should include only the most important pages: Home, About, Services, Contact, and Blog are a great start. Avoid overloading your header with too many links, and always test navigation on mobile.
Create a thank-you page for every form. After someone submits their contact info, they should be redirected to a confirmation page that thanks them and sets the expectation for what happens next. It’s a small touch that improves UX and can help with tracking conversions.
Integrate social media and contact options. Add clickable icons to your header or footer for social media channels. Include your phone number and email in multiple locations, and make sure your contact form works on both desktop and mobile.
Finally, test everything. Click every link, submit every form, view every page on mobile and desktop, and double-check all copy for typos. Launching with broken links or errors hurts your brand and costs you leads.
At Orbital Marketing Agency, we follow this checklist—and more—on every website we build. Our done-for-you designs are optimized for performance, conversions, and long-term growth.
Schedule Your Free Custom Website Demonstration today and get a website that checks every box—before you spend a penny.
Start with a clear value proposition. As soon as someone lands on your homepage, they should know exactly who you are, what you offer, and why it matters. Your headline should be short, benefit-driven, and placed above the fold alongside a clear call-to-action.
Your layout should be mobile-first. That means it adjusts seamlessly to any screen size, especially smartphones. Buttons should be easy to tap, text should be readable without zooming, and navigation should collapse cleanly into a mobile-friendly menu.
Optimize your website for speed. Compress images, minify code, and use fast hosting to keep your load times under 3 seconds. Slow websites kill conversions and rankings. Tools like Google PageSpeed Insights or GTmetrix can help you spot performance issues.
SEO basics need to be baked into your design. Every page should have a unique meta title and description, proper H1/H2 tags, clean URLs, and keyword-rich content. Use internal links to guide search engines and visitors through your site, and don’t forget alt text on all images.
Consistent branding is key. Use your brand’s color palette, fonts, logo, and visual style across every page. Your website should look and feel like an extension of your business—not a generic template. This consistency builds trust and recognition.
Include strong calls-to-action on every page. Whether it’s “Schedule Your Free Demo,” “Request a Quote,” or “Get Started Today,” your CTAs should be clear, visible, and repeated strategically throughout the site to guide users toward conversion.
Social proof builds credibility. Add testimonials, case studies, review badges, or client logos to show that others trust your business. Place this content near your CTAs for maximum impact and to reduce hesitation from first-time visitors.
Make your site accessible. Use readable fonts, proper color contrast, alt tags for images, and keyboard-friendly navigation. A more inclusive website not only reaches more people—it performs better in search and avoids compliance issues.
Security is non-negotiable. Make sure your site uses HTTPS (SSL certificate), spam protection on forms, and regular backups. This protects user data, increases trust, and is also a ranking factor for Google.
Use analytics and tracking from day one. Install Google Analytics, set up conversion goals, and add heatmap tools like Hotjar or Microsoft Clarity to see how visitors interact with your site. This data will guide future improvements and marketing strategies.
Don’t forget about lead capture. Include short, well-designed forms that collect the most important information without overwhelming users. Use smart forms with autofill and validation, and clearly explain what users get when they submit their info.
Build a clean navigation structure. Your menu should include only the most important pages: Home, About, Services, Contact, and Blog are a great start. Avoid overloading your header with too many links, and always test navigation on mobile.
Create a thank-you page for every form. After someone submits their contact info, they should be redirected to a confirmation page that thanks them and sets the expectation for what happens next. It’s a small touch that improves UX and can help with tracking conversions.
Integrate social media and contact options. Add clickable icons to your header or footer for social media channels. Include your phone number and email in multiple locations, and make sure your contact form works on both desktop and mobile.
Finally, test everything. Click every link, submit every form, view every page on mobile and desktop, and double-check all copy for typos. Launching with broken links or errors hurts your brand and costs you leads.
At Orbital Marketing Agency, we follow this checklist—and more—on every website we build. Our done-for-you designs are optimized for performance, conversions, and long-term growth.
Schedule Your Free Custom Website Demonstration today and get a website that checks every box—before you spend a penny.