Top Marketing Features Your Website Should Include
Most business websites are missing key features that could dramatically improve their marketing results. A clean design is a great start—but if your site doesn’t include the right marketing elements, it won’t convert traffic into leads or sales.
One of the most important features is a clear call-to-action (CTA) on every page. Whether it's “Book a Call,” “Get a Quote,” or “Schedule a Free Demo,” your CTA should be visually distinct and strategically placed so visitors know what to do next without having to scroll or search.
Lead capture forms are critical. Your website should make it easy for visitors to leave their contact info—even if they’re not ready to buy yet. Keep forms short and simple. Name, email, and one optional question is often enough. Bonus points if you offer something in return, like a free guide or consultation.
Another powerful tool is landing pages built for specific marketing campaigns. Instead of sending ad traffic to your homepage, create dedicated pages with tailored messaging and offers. This increases relevance and conversion rates.
Live chat or a chatbot adds a personal touch. Many visitors have questions they need answered before they convert. Offering live chat—even if it’s automated—can dramatically boost engagement and build trust.
If your business has a blog, it’s not just for SEO—it’s also a conversion tool. Every blog post should include internal links to your services, a CTA at the end, and lead magnets that match the topic. Good content brings people in; great structure keeps them there and leads them to convert.
Testimonials and reviews add instant credibility. Display them prominently, ideally on your homepage, service pages, and landing pages. Video testimonials or logos of companies you’ve worked with are even more effective at establishing trust.
Your site should also be optimized for search engines. That means using proper heading tags, keyword-rich URLs, alt text for images, and meta descriptions. Make sure each page is targeting a relevant search term and has a purpose in your marketing funnel.
Don’t forget about analytics and tracking. Every website should include Google Analytics, Facebook Pixel, or other tracking tools so you can measure which pages are performing, where users are dropping off, and what actions they’re taking. This data is gold for refining your marketing strategy.
A great mobile experience is no longer optional. Over half of website traffic comes from phones and tablets. If your CTA buttons are hard to tap, your text is hard to read, or your forms don’t load well on mobile, you’re losing business.
For businesses with physical locations, local SEO features like embedded maps, location-based pages, and Google Business Profile integration help drive in-person visits and service calls. If you're targeting nearby customers, these features are a must.
Lastly, your brand voice and visuals should align with your other marketing efforts. Use consistent colors, logos, and messaging that reflect your identity across all pages. A disconnected look or tone can confuse visitors and hurt conversion rates.
A website that’s designed with these marketing features in mind does more than just look good—it sells. If your current site is missing even a few of these elements, you’re likely leaving leads and revenue on the table.
Schedule your Free Custom Website Demonstration today to see how these marketing features can be built into a high-performing website tailored to your business—risk-free.
One of the most important features is a clear call-to-action (CTA) on every page. Whether it's “Book a Call,” “Get a Quote,” or “Schedule a Free Demo,” your CTA should be visually distinct and strategically placed so visitors know what to do next without having to scroll or search.
Lead capture forms are critical. Your website should make it easy for visitors to leave their contact info—even if they’re not ready to buy yet. Keep forms short and simple. Name, email, and one optional question is often enough. Bonus points if you offer something in return, like a free guide or consultation.
Another powerful tool is landing pages built for specific marketing campaigns. Instead of sending ad traffic to your homepage, create dedicated pages with tailored messaging and offers. This increases relevance and conversion rates.
Live chat or a chatbot adds a personal touch. Many visitors have questions they need answered before they convert. Offering live chat—even if it’s automated—can dramatically boost engagement and build trust.
If your business has a blog, it’s not just for SEO—it’s also a conversion tool. Every blog post should include internal links to your services, a CTA at the end, and lead magnets that match the topic. Good content brings people in; great structure keeps them there and leads them to convert.
Testimonials and reviews add instant credibility. Display them prominently, ideally on your homepage, service pages, and landing pages. Video testimonials or logos of companies you’ve worked with are even more effective at establishing trust.
Your site should also be optimized for search engines. That means using proper heading tags, keyword-rich URLs, alt text for images, and meta descriptions. Make sure each page is targeting a relevant search term and has a purpose in your marketing funnel.
Don’t forget about analytics and tracking. Every website should include Google Analytics, Facebook Pixel, or other tracking tools so you can measure which pages are performing, where users are dropping off, and what actions they’re taking. This data is gold for refining your marketing strategy.
A great mobile experience is no longer optional. Over half of website traffic comes from phones and tablets. If your CTA buttons are hard to tap, your text is hard to read, or your forms don’t load well on mobile, you’re losing business.
For businesses with physical locations, local SEO features like embedded maps, location-based pages, and Google Business Profile integration help drive in-person visits and service calls. If you're targeting nearby customers, these features are a must.
Lastly, your brand voice and visuals should align with your other marketing efforts. Use consistent colors, logos, and messaging that reflect your identity across all pages. A disconnected look or tone can confuse visitors and hurt conversion rates.
A website that’s designed with these marketing features in mind does more than just look good—it sells. If your current site is missing even a few of these elements, you’re likely leaving leads and revenue on the table.
Schedule your Free Custom Website Demonstration today to see how these marketing features can be built into a high-performing website tailored to your business—risk-free.