Top Features to Look for in a Small Business Website Package
Not all website packages are created equal. Some are packed with value, while others leave you scrambling to add basic features you thought were included. If you're a small business owner shopping for a new website—or thinking of redesigning your current one—knowing what to look for can save you time, money, and a major headache down the line.
This post walks you through the top must-have features every small business website package should include—and why they matter.
1. Mobile-Friendly Design
If your website isn’t optimized for phones, it’s already outdated. With more than half of all web traffic coming from mobile devices, your customers expect fast load times, clear navigation, and a seamless experience on any screen.
A good website package should include:
Mobile-friendliness isn’t a bonus—it’s a baseline.
2. Basic SEO Setup
A beautiful website won’t help if no one can find it. Search Engine Optimization (SEO) ensures your site ranks on Google for local search terms your customers use.
Your package should include at least basic SEO essentials like:
Even small tweaks can make a huge difference in visibility and traffic.
3. Custom Branding & Visuals
Your website should reflect your brand—not a cookie-cutter template. Make sure your website package includes custom styling to match your business identity.
Look for:
A website that looks like you builds trust with customers.
4. Contact & Conversion Tools
The goal of your website is to turn visitors into leads or customers. Make sure your package includes built-in tools that encourage people to take action.
Essentials include:
Without conversion tools, even the best design won’t generate results.
5. Speed & Security Features
A slow or unsecured website will cost you visitors—and credibility. Your package should include tools that keep your site fast, secure, and safe for users.
Minimum requirements:
Speed and security aren’t just technical—they directly impact your revenue.
6. Admin Access or Ongoing Support
You should never feel “locked out” of your own site. A good website provider gives you either full control or a reliable support option for updates.
Ask:
At Orbital Marketing Agency, we offer both—flexibility and support when you need it.
7. Google Integration
Your website should connect seamlessly with tools like Google Business Profile, Google Analytics, and Search Console. These help improve your visibility, track visitors, and optimize performance over time.
Look for packages that include:
Without this integration, you’re flying blind when it comes to traffic and performance.
8. Scalability for Future Growth
Your needs today might be different a year from now. Choose a website package that gives you room to grow—whether that means adding a blog, integrating a CRM, or enabling online booking.
Scalable features to consider:
The best website packages grow with your business.
Final Thoughts: What Your Website Should Deliver
At a minimum, every small business website package in 2025 should include:
Anything less means you’re paying for a digital business card—not a revenue-driving machine.
Ready for a Website Package That Checks All the Boxes?
At Orbital Marketing Agency, we build custom websites that look professional, perform powerfully, and scale with your goals.
This post walks you through the top must-have features every small business website package should include—and why they matter.
1. Mobile-Friendly Design
If your website isn’t optimized for phones, it’s already outdated. With more than half of all web traffic coming from mobile devices, your customers expect fast load times, clear navigation, and a seamless experience on any screen.
A good website package should include:
- Responsive design that adjusts to all devices
- Tap-to-call and tap-to-map functionality
- Fast loading speeds for mobile SEO performance
Mobile-friendliness isn’t a bonus—it’s a baseline.
2. Basic SEO Setup
A beautiful website won’t help if no one can find it. Search Engine Optimization (SEO) ensures your site ranks on Google for local search terms your customers use.
Your package should include at least basic SEO essentials like:
- Custom page titles and meta descriptions
- Local keyword integration
- Image alt tags
- Header structure (H1, H2, etc.)
- Internal linking between pages
Even small tweaks can make a huge difference in visibility and traffic.
3. Custom Branding & Visuals
Your website should reflect your brand—not a cookie-cutter template. Make sure your website package includes custom styling to match your business identity.
Look for:
- Your logo and brand colors integrated throughout
- Consistent fonts and visual elements
- High-quality images and banners that speak to your audience
A website that looks like you builds trust with customers.
4. Contact & Conversion Tools
The goal of your website is to turn visitors into leads or customers. Make sure your package includes built-in tools that encourage people to take action.
Essentials include:
- Contact forms that send directly to your email
- Clear calls-to-action (“Book Now,” “Get a Quote,” etc.)
- Clickable phone number and address
- Google Maps integration
- Testimonials or trust badges
Without conversion tools, even the best design won’t generate results.
5. Speed & Security Features
A slow or unsecured website will cost you visitors—and credibility. Your package should include tools that keep your site fast, secure, and safe for users.
Minimum requirements:
- SSL certificate (HTTPS encryption)
- Image compression for faster loads
- Reliable hosting with 99.9% uptime
- Regular backups or support access
Speed and security aren’t just technical—they directly impact your revenue.
6. Admin Access or Ongoing Support
You should never feel “locked out” of your own site. A good website provider gives you either full control or a reliable support option for updates.
Ask:
- Can I make basic edits myself?
- Is there an included support plan?
- How are updates or changes handled?
At Orbital Marketing Agency, we offer both—flexibility and support when you need it.
7. Google Integration
Your website should connect seamlessly with tools like Google Business Profile, Google Analytics, and Search Console. These help improve your visibility, track visitors, and optimize performance over time.
Look for packages that include:
- Google Maps embed
- Business hours and reviews
- Basic analytics setup
- Local keyword targeting
Without this integration, you’re flying blind when it comes to traffic and performance.
8. Scalability for Future Growth
Your needs today might be different a year from now. Choose a website package that gives you room to grow—whether that means adding a blog, integrating a CRM, or enabling online booking.
Scalable features to consider:
- Optional service pages or blog sections
- Contact database or form automation
- Email marketing tool integrations
- E-commerce or lead generation add-ons
The best website packages grow with your business.
Final Thoughts: What Your Website Should Deliver
At a minimum, every small business website package in 2025 should include:
- A modern, mobile-first design
- SEO best practices baked in
- Branding that matches your business
- Conversion tools like forms and buttons
- Speed, security, and Google tools
- Clear ownership or reliable support
Anything less means you’re paying for a digital business card—not a revenue-driving machine.
Ready for a Website Package That Checks All the Boxes?
At Orbital Marketing Agency, we build custom websites that look professional, perform powerfully, and scale with your goals.