On-Page vs. Off-Page SEO: What Upper East Side Business Owners Need to Know
SEO can feel like alphabet soup—on-page, off-page, backlinks, meta tags. But understanding these terms can help you make smarter decisions for your Upper East Side business.
Let’s break it down:
On-page SEO includes everything on your actual website. This means using the right keywords in your page titles, headers, and content. It’s about optimizing images, page speed, and making your site easy to navigate. Great on-page SEO makes your site readable—for both Google and your customers.
Off-page SEO, on the other hand, happens outside your site. It includes backlinks (when other reputable sites link to yours), Google Business Profile signals, social shares, and local citations. These tell Google that your business is trusted by others—which can dramatically boost your rankings.
Both are essential. On-page SEO sets the foundation, while off-page SEO builds authority and drives traffic. One without the other is like having a storefront with no signs—or a billboard with no store.
Schedule your Free Custom Website to get a site built with both on-page and off-page SEO baked in—so your Upper East Side business gets seen and trusted.
Let’s break it down:
On-page SEO includes everything on your actual website. This means using the right keywords in your page titles, headers, and content. It’s about optimizing images, page speed, and making your site easy to navigate. Great on-page SEO makes your site readable—for both Google and your customers.
Off-page SEO, on the other hand, happens outside your site. It includes backlinks (when other reputable sites link to yours), Google Business Profile signals, social shares, and local citations. These tell Google that your business is trusted by others—which can dramatically boost your rankings.
Both are essential. On-page SEO sets the foundation, while off-page SEO builds authority and drives traffic. One without the other is like having a storefront with no signs—or a billboard with no store.
Schedule your Free Custom Website to get a site built with both on-page and off-page SEO baked in—so your Upper East Side business gets seen and trusted.