Key Pages Every Contractor Website Needs
Your website isn’t just a digital business card—it’s your #1 sales tool. For contractors, the right website pages can build trust, show off your expertise, and drive serious leads without spending a dime on ads.
But too many contractor websites are missing critical pages that convert visitors into paying customers. Whether you're starting from scratch or improving an existing site, this checklist will show you exactly what pages you need—and why they matter.
✅ 1. A High-Converting Homepage
Your homepage is your digital front door. It should clearly tell people what you do, where you work, and how to contact you.
Essentials for your contractor homepage:
If your homepage can’t sell your value in 10 seconds, it needs work.
✅ 2. Services Page (or Separate Pages Per Service)
Most contractor sites fail by being vague about what they actually do. Your services should be spelled out clearly, and each one should have its own content.
You have two options:
Each service page should include:
The more specific you are, the more trust you build.
✅ 3. About Page That Builds Trust
Homeowners want to know who’s behind the business. Your About page is your chance to humanize your brand and connect with potential clients.
Include:
Trust is the foundation of every contractor-client relationship—start building it here.
✅ 4. Portfolio or Projects Page
This is where you prove your skills. Don’t just talk about your work—show it.
An effective portfolio page should include:
Use visuals and simple layouts—your work speaks louder than words.
✅ 5. Testimonials or Reviews Page
Reviews are one of the strongest trust signals for contractors. Even just a few real testimonials can make a huge difference.
Display them with:
Real voices > marketing fluff.
✅ 6. Contact Page That Encourages Action
A strong Contact page makes it easy to reach you—and makes the visitor feel welcomed.
Include:
Bonus tip: Add a callout like “We respond within 1 business day” to set expectations.
✅ 7. Service Area or Locations Page
If you work in multiple towns or counties, don’t list them in a paragraph—show them.
Build a Service Area page with:
This boosts local visibility and reassures clients you cover their location.
✅ 8. Blog or Resource Page (Optional but Powerful)
A blog helps with SEO and positions you as an expert. Even a few helpful articles can improve search rankings and build trust.
Contractor blog topic ideas:
If you’re too busy to blog, hire someone who can—or start with just one post per month.
Your Website Structure Matters
A professional contractor website isn’t just about design—it’s about strategy. Each of these pages serves a purpose: inform, build trust, and convert.
When you combine great content, fast performance, and clear structure—you get more leads. Period.
Want These Pages Built For You—Fast?
We specialize in contractor websites designed to convert traffic into real leads. Schedule Your Free Custom Website Demonstration and we’ll show you exactly how your site can look, function, and perform—before you spend a penny.
But too many contractor websites are missing critical pages that convert visitors into paying customers. Whether you're starting from scratch or improving an existing site, this checklist will show you exactly what pages you need—and why they matter.
✅ 1. A High-Converting Homepage
Your homepage is your digital front door. It should clearly tell people what you do, where you work, and how to contact you.
Essentials for your contractor homepage:
- Clear headline with your service and location (e.g., “Licensed General Contractor Serving Carmel, NY”)
- Brief overview of services
- High-quality images of your work
- Call-to-action buttons (“Request a Free Quote,” “Call Now”)
- Short testimonials or trust badges (Licensed, BBB, etc.)
If your homepage can’t sell your value in 10 seconds, it needs work.
✅ 2. Services Page (or Separate Pages Per Service)
Most contractor sites fail by being vague about what they actually do. Your services should be spelled out clearly, and each one should have its own content.
You have two options:
- One Services page that lists everything you offer
- OR individual service pages (best for SEO and user experience)
Each service page should include:
- Description of the service
- Benefits of hiring you
- Before-and-after photos
- CTA specific to that service (e.g., “Schedule Your Bathroom Remodel”)
- FAQ section if needed
The more specific you are, the more trust you build.
✅ 3. About Page That Builds Trust
Homeowners want to know who’s behind the business. Your About page is your chance to humanize your brand and connect with potential clients.
Include:
- A short company story or mission
- Info about the owner or team
- Your years in business, licensing, and service area
- Real photos—not stock images
- Customer-centric messaging (“We treat every home like it’s our own.”)
Trust is the foundation of every contractor-client relationship—start building it here.
✅ 4. Portfolio or Projects Page
This is where you prove your skills. Don’t just talk about your work—show it.
An effective portfolio page should include:
- Before and after photos
- Job summaries (what you did, where, timeline)
- Categories for different types of work
- Optional: video walkthroughs or client quotes
Use visuals and simple layouts—your work speaks louder than words.
✅ 5. Testimonials or Reviews Page
Reviews are one of the strongest trust signals for contractors. Even just a few real testimonials can make a huge difference.
Display them with:
- Client first name + town or neighborhood
- Star ratings (if using a widget)
- Photos or logos of past clients (if commercial)
- Optional: links to Google or Yelp profile for more reviews
Real voices > marketing fluff.
✅ 6. Contact Page That Encourages Action
A strong Contact page makes it easy to reach you—and makes the visitor feel welcomed.
Include:
- A short form with just a few fields (name, email, service needed)
- Phone number with click-to-call
- Office address (if applicable)
- Embedded Google Map
- Business hours or response time
Bonus tip: Add a callout like “We respond within 1 business day” to set expectations.
✅ 7. Service Area or Locations Page
If you work in multiple towns or counties, don’t list them in a paragraph—show them.
Build a Service Area page with:
- A bulleted list of towns, zip codes, or regions
- Optional: clickable links to dedicated landing pages for each town
- Message like “Proudly Serving Westchester, Putnam, and Dutchess Counties”
- SEO-optimized headings with local keywords
This boosts local visibility and reassures clients you cover their location.
✅ 8. Blog or Resource Page (Optional but Powerful)
A blog helps with SEO and positions you as an expert. Even a few helpful articles can improve search rankings and build trust.
Contractor blog topic ideas:
- “How to Prep for a Kitchen Renovation”
- “Roofing FAQ: What to Know Before You Call a Contractor”
- “Signs You Need to Remodel Your Bathroom”
- “Our Favorite Projects of the Year”
If you’re too busy to blog, hire someone who can—or start with just one post per month.
Your Website Structure Matters
A professional contractor website isn’t just about design—it’s about strategy. Each of these pages serves a purpose: inform, build trust, and convert.
When you combine great content, fast performance, and clear structure—you get more leads. Period.
Want These Pages Built For You—Fast?
We specialize in contractor websites designed to convert traffic into real leads. Schedule Your Free Custom Website Demonstration and we’ll show you exactly how your site can look, function, and perform—before you spend a penny.