How to Evaluate Keywords That Actually Get You Results

Picking the right keywords is one of the most important parts of running a successful website or ad campaign. But just guessing what your customers are typing into Google isn’t enough.

At Orbital Marketing Agency, we help small businesses in Carmel, Mahopac, Cold Spring, and Westchester County choose the right keywords for both SEO and paid ads—whether you’re targeting your local community or expanding regionally. And we show you how in your free full custom website demo.

Here’s our framework for evaluating keywords that actually move the needle.


🔍 1. Keyword Traffic: Are People Searching For It?

We start by checking how many people search for a keyword each month.
For example, if only 10 people a month search for “luxury plumber Mahopac,” even ranking #1 won’t help much. On the other hand, “plumber near Mahopac NY” may have hundreds of monthly searches—and that's where your focus should be.
On our client websites, we use a mix of:
  • High-traffic core keywords for your main services
  • Long-tail local keywords like “affordable dentist in Carmel NY”
  • Intent-driven phrases such as “book HVAC service Cold Spring”
These get plugged into your website copy, service pages, and even blog posts we help you create.


🎯 2. Relevance: Does This Keyword Fit Your Actual Service?

If you’re a landscaping company but don’t offer hardscaping, then ranking for “stone patio installation” brings in the wrong type of traffic.
Keyword relevance means:
  • Visitors find exactly what they expect
  • Your bounce rate stays low
  • Your lead conversions go up
  • Google rewards your site with better rankings
This is why each website we build includes tightly matched service pages with relevant copy and location keywords baked in.


⚔ 3. Competition: Are You Wasting Time Fighting Giants?

Some keywords are so competitive that trying to rank for them is a waste of effort—especially for small local businesses.
Take “personal injury lawyer NY” for example. That’s dominated by big-city firms spending thousands a month. But “injury lawyer Carmel NY” or “accident attorney Westchester” is way more achievable and still brings in traffic.
We help you:
  • Find low-competition, high-opportunity keywords
  • Target neighborhoods and niche services
  • Rank faster using our clean website builds with built-in SEO structure
 

💰 4. ROI: Are These Keywords Worth Your Time (or Money)?

For paid ads and SEO alike, return on investment matters. If you spend money or time targeting a keyword, it should bring something back—whether it’s:
  • Phone calls
  • Contact form fills
  • Website visits
  • Quote requests

In your free website demo, we’ll map keywords directly to lead-generating pages and show how to track form submissions or Google Business traffic—so you’re not flying blind.


✅ Bonus Tip: Update Keywords Quarterly

Google searches shift with seasons, trends, and local demand. We recommend revisiting your keyword strategy at least once per quarter. We also help clients:
  • Monitor traffic to service pages
  • Adjust page titles and meta descriptions
  • Refresh outdated blog content with better keywords
  • Add new location-based terms as you grow

This is part of our ongoing SEO and digital strategy support—available for every Orbital client.

Want a Smarter Keyword Strategy for Your Business?

Whether you’re a contractor, law firm, HVAC tech, real estate agent, or restaurant, we’ll show you how the right keyword plan can bring in consistent leads.

Here’s what you get in your free full custom website demo:
✅ SEO-optimized homepage and service pages
✅ Local keyword mapping for Carmel, Mahopac, Cold Spring & Westchester
✅ Basic competitor keyword review
✅ Lead generation setup with tracked call-to-actions
✅ Fast-loading, mobile-friendly structure with clean URLs


👉 Claim Your Free Custom Website Demo Now

Learn More