How to Craft the Perfect About Page for Your Long Island Website
Your About Page Is More Than Just a Bio
When someone visits your website, one of the most-clicked pages is your About section. And for good reason—people want to know who they’re doing business with. A compelling About page can build trust, humanize your brand, and increase the chances of a visitor becoming a customer.
Tell Your Story Authentically
Your story doesn’t need to be long—it needs to be real. How did your business start? Why are you passionate about what you do? What makes your team or service different in Long Island? Sharing your journey helps visitors connect with you emotionally, which is key for local businesses.
Use a Conversational Tone
Write the way you’d speak to a potential client. Keep it friendly, clear, and avoid too much industry jargon. Instead of “We implement cross-platform digital strategies,” try “We help Long Island businesses grow online with modern, user-friendly websites.”
Highlight Your Mission and Values
This is your opportunity to show what you stand for. Whether it’s eco-conscious practices, family ownership, customer-first service, or innovation, your values can attract customers who care about the same things.
Introduce Your Team (With Photos If Possible)
People want to know who’s behind the business. Adding photos and short bios of your team members adds transparency and a personal touch. Even if you’re a solo entrepreneur, share a friendly photo and a little about yourself—your background, interests, and why you love serving Long Island.
Showcase Local Connections
Mention your Long Island roots. Are you a lifelong resident of Suffolk County? Did your business start in Nassau? Supporting local matters to many customers—don’t miss the opportunity to emphasize your connection to the community.
Answer the “Why You?” Question
What separates you from your competitors? This could be:
Add Subheadings for Easy Scanning
Most users don’t read word-for-word—they scan. Break up your content with bolded subheadings like:
Include a Soft CTA Toward the Bottom
Don’t miss a conversion opportunity. At the bottom of your About page, include a short invitation like:
“Ready to see what we can do for you? Schedule Your Free Custom Website Demonstration.”
It’s a gentle nudge that keeps users moving through your site.
Make It Visually Appealing
Use clean formatting, friendly imagery, and branded colors to make the page pleasant to read. A block of solid text without breaks or visuals will make visitors click away. Add icons, team photos, or timeline graphics to enhance the content.
Update It as Your Business Grows
Your About page shouldn’t stay frozen in time. As you add services, team members, or milestones, make sure your story grows with your business. It keeps your site current and helps with SEO too.
Build Trust Through Transparency
Ultimately, your About page is your digital handshake. It’s where strangers become potential customers—and trust begins. Be authentic, be local, and be clear about what you offer and why you care.
Schedule Your Free Custom Website Demonstration today and discover how we can design an About page that brings your Long Island business story to life—and turns visitors into loyal clients.
When someone visits your website, one of the most-clicked pages is your About section. And for good reason—people want to know who they’re doing business with. A compelling About page can build trust, humanize your brand, and increase the chances of a visitor becoming a customer.
Tell Your Story Authentically
Your story doesn’t need to be long—it needs to be real. How did your business start? Why are you passionate about what you do? What makes your team or service different in Long Island? Sharing your journey helps visitors connect with you emotionally, which is key for local businesses.
Use a Conversational Tone
Write the way you’d speak to a potential client. Keep it friendly, clear, and avoid too much industry jargon. Instead of “We implement cross-platform digital strategies,” try “We help Long Island businesses grow online with modern, user-friendly websites.”
Highlight Your Mission and Values
This is your opportunity to show what you stand for. Whether it’s eco-conscious practices, family ownership, customer-first service, or innovation, your values can attract customers who care about the same things.
Introduce Your Team (With Photos If Possible)
People want to know who’s behind the business. Adding photos and short bios of your team members adds transparency and a personal touch. Even if you’re a solo entrepreneur, share a friendly photo and a little about yourself—your background, interests, and why you love serving Long Island.
Showcase Local Connections
Mention your Long Island roots. Are you a lifelong resident of Suffolk County? Did your business start in Nassau? Supporting local matters to many customers—don’t miss the opportunity to emphasize your connection to the community.
Answer the “Why You?” Question
What separates you from your competitors? This could be:
- Your years of experience
- Special certifications or licenses
- A unique process or philosophy
- Faster turnaround or better support
Your About page should reinforce why a visitor should trust you over someone else.
Add Subheadings for Easy Scanning
Most users don’t read word-for-word—they scan. Break up your content with bolded subheadings like:
- Our Story
- Meet the Team
- Our Mission
- Why Long Island Businesses Choose Us
Include a Soft CTA Toward the Bottom
Don’t miss a conversion opportunity. At the bottom of your About page, include a short invitation like:
“Ready to see what we can do for you? Schedule Your Free Custom Website Demonstration.”
It’s a gentle nudge that keeps users moving through your site.
Make It Visually Appealing
Use clean formatting, friendly imagery, and branded colors to make the page pleasant to read. A block of solid text without breaks or visuals will make visitors click away. Add icons, team photos, or timeline graphics to enhance the content.
Update It as Your Business Grows
Your About page shouldn’t stay frozen in time. As you add services, team members, or milestones, make sure your story grows with your business. It keeps your site current and helps with SEO too.
Build Trust Through Transparency
Ultimately, your About page is your digital handshake. It’s where strangers become potential customers—and trust begins. Be authentic, be local, and be clear about what you offer and why you care.
Schedule Your Free Custom Website Demonstration today and discover how we can design an About page that brings your Long Island business story to life—and turns visitors into loyal clients.