How to Add Testimonials and Reviews to Small Business Websites
Your website is your online storefront—so let your satisfied customers do the talking. Testimonials and reviews are powerful trust-builders that show visitors you’ve delivered results for real people. Adding them to your small business website can increase conversions, boost credibility, and improve local SEO.
Place testimonials where they’ll be seen. Don’t bury your reviews on a separate page that no one visits. Instead, include short testimonials on your homepage, service pages, and near calls-to-action. This reinforces trust right when visitors are considering taking the next step.
Use real names, locations, and photos when possible. A testimonial that says “John D., New York” carries far more weight than one that just says “Satisfied Customer.” When people can see that your reviewers are real, relatable people, it makes your business more trustworthy.
Highlight Google and Facebook reviews. If you’ve already earned glowing reviews on platforms like Google, Facebook, or Yelp, showcase them on your site. Embed them or copy them with proper attribution. This shows that your praise comes from independent third parties—not just handpicked comments.
Make reviews part of your design, not an afterthought. Use quote boxes, sliders, or sidebars to feature testimonials in a way that looks clean and professional. Good design elevates your credibility—cluttered or outdated layouts do the opposite.
Create a dedicated 'Testimonials' page. In addition to sprinkling reviews throughout your site, have a full page with longer-form testimonials, case study quotes, or even video feedback. This gives skeptical visitors a place to explore and reinforces your reputation.
Collect new reviews regularly. A site full of 5-star reviews from three years ago looks stale. Add a system to ask happy customers for reviews after a project wraps. The more current and consistent your feedback, the more it supports your business today.
Include reviews on service-specific pages. A roofer might showcase a roofing testimonial on their “Roof Repair” page, while a dentist could show a patient quote on their “Teeth Whitening” page. Aligning testimonials with the service being discussed makes them more persuasive.
Don’t be afraid of imperfection. A few 4-star reviews mixed in with your 5-stars actually makes your business look more real. The key is to respond professionally and highlight how you resolved any issues. This builds even more trust with prospective clients.
Add a call-to-action near strong reviews. After showing a glowing testimonial, include a CTA like “Want to experience the same results? Schedule your free website demo today.” Testimonials aren’t just about credibility—they’re a conversion tool.
Schedule Your Free Custom Website Demonstration to see how we’ll design a site that puts your best reviews front and center—building trust with new visitors before you spend a single dollar.
Place testimonials where they’ll be seen. Don’t bury your reviews on a separate page that no one visits. Instead, include short testimonials on your homepage, service pages, and near calls-to-action. This reinforces trust right when visitors are considering taking the next step.
Use real names, locations, and photos when possible. A testimonial that says “John D., New York” carries far more weight than one that just says “Satisfied Customer.” When people can see that your reviewers are real, relatable people, it makes your business more trustworthy.
Highlight Google and Facebook reviews. If you’ve already earned glowing reviews on platforms like Google, Facebook, or Yelp, showcase them on your site. Embed them or copy them with proper attribution. This shows that your praise comes from independent third parties—not just handpicked comments.
Make reviews part of your design, not an afterthought. Use quote boxes, sliders, or sidebars to feature testimonials in a way that looks clean and professional. Good design elevates your credibility—cluttered or outdated layouts do the opposite.
Create a dedicated 'Testimonials' page. In addition to sprinkling reviews throughout your site, have a full page with longer-form testimonials, case study quotes, or even video feedback. This gives skeptical visitors a place to explore and reinforces your reputation.
Collect new reviews regularly. A site full of 5-star reviews from three years ago looks stale. Add a system to ask happy customers for reviews after a project wraps. The more current and consistent your feedback, the more it supports your business today.
Include reviews on service-specific pages. A roofer might showcase a roofing testimonial on their “Roof Repair” page, while a dentist could show a patient quote on their “Teeth Whitening” page. Aligning testimonials with the service being discussed makes them more persuasive.
Don’t be afraid of imperfection. A few 4-star reviews mixed in with your 5-stars actually makes your business look more real. The key is to respond professionally and highlight how you resolved any issues. This builds even more trust with prospective clients.
Add a call-to-action near strong reviews. After showing a glowing testimonial, include a CTA like “Want to experience the same results? Schedule your free website demo today.” Testimonials aren’t just about credibility—they’re a conversion tool.
Schedule Your Free Custom Website Demonstration to see how we’ll design a site that puts your best reviews front and center—building trust with new visitors before you spend a single dollar.