How to Add Attorney Bios That Actually Get Read
Attorney bios are some of the most visited—but underutilized—pages on a law firm website. When potential clients are researching who to hire, they want to know the person behind the firm name. Yet too many law firm bios are nothing more than dry resumes. If you want your bios to actually get read—and build trust—you need to take a different approach.
Start with a professional photo that feels approachable. A well-lit, high-quality headshot is essential. Skip the stock-style images or overly formal courtroom backdrops. Clients are looking for someone they can relate to and trust. A photo with a warm smile and clean background can go a long way in building a connection.
Lead with a short summary written in plain language. The first sentence of an attorney bio should quickly answer: “Who are you, and what do you do?” Avoid starting with where you went to law school. Instead, try something like, “Sarah Thomas is a family law attorney who helps clients navigate divorce, custody, and adoption cases with clarity and compassion.”
Highlight experience, but don’t overdo it with jargon. Clients care about how long you’ve been practicing and what types of cases you handle—but they don’t need a full transcript of your CV. Mention your years of experience, types of cases you specialize in, and key accomplishments in a way that is clear to the average person.
Add personal touches that make you relatable. Do you volunteer in your community? Coach youth sports? Enjoy hiking or photography? These small details humanize you and create a more memorable impression. Clients often choose the attorney they feel most connected to—so show them you’re a real person, not just a title.
Include social proof and credentials subtly. Awards, publications, or speaking engagements can be included toward the end of the bio or as a sidebar. Don’t make the whole bio about accolades—but do list bar admissions, court experience, and memberships that reinforce your credibility.
Keep bios easy to scan. Use short paragraphs, bolded subheadings (like “Experience,” “Practice Areas,” or “About Me”), and bullet points if needed. Visitors shouldn’t have to dig to find relevant information. A scannable format helps more people read—and remember—your team.
Link each bio to the attorney’s relevant practice area. If a client is reading about your criminal defense lawyer, give them a quick way to learn more about the service itself. This internal linking also helps with SEO and encourages users to stay longer on your site.
Add a clear call-to-action at the end of the bio. A simple sentence like “Schedule a free consultation with [Attorney Name]” or “Contact [Attorney Name] today to discuss your case” provides the nudge clients need to move forward. Each attorney page should convert—not just inform.
Your attorney bios are an opportunity to stand out. Most firms still treat bios as afterthoughts, listing only credentials and college degrees. By creating bios that build connection, demonstrate credibility, and reflect your values, you give potential clients one more reason to choose your firm over another.
Schedule Your Free Custom Website Demonstration to see how we’d design modern attorney bios that humanize your team, build instant trust, and guide visitors toward reaching out—before you spend a single dollar.
Start with a professional photo that feels approachable. A well-lit, high-quality headshot is essential. Skip the stock-style images or overly formal courtroom backdrops. Clients are looking for someone they can relate to and trust. A photo with a warm smile and clean background can go a long way in building a connection.
Lead with a short summary written in plain language. The first sentence of an attorney bio should quickly answer: “Who are you, and what do you do?” Avoid starting with where you went to law school. Instead, try something like, “Sarah Thomas is a family law attorney who helps clients navigate divorce, custody, and adoption cases with clarity and compassion.”
Highlight experience, but don’t overdo it with jargon. Clients care about how long you’ve been practicing and what types of cases you handle—but they don’t need a full transcript of your CV. Mention your years of experience, types of cases you specialize in, and key accomplishments in a way that is clear to the average person.
Add personal touches that make you relatable. Do you volunteer in your community? Coach youth sports? Enjoy hiking or photography? These small details humanize you and create a more memorable impression. Clients often choose the attorney they feel most connected to—so show them you’re a real person, not just a title.
Include social proof and credentials subtly. Awards, publications, or speaking engagements can be included toward the end of the bio or as a sidebar. Don’t make the whole bio about accolades—but do list bar admissions, court experience, and memberships that reinforce your credibility.
Keep bios easy to scan. Use short paragraphs, bolded subheadings (like “Experience,” “Practice Areas,” or “About Me”), and bullet points if needed. Visitors shouldn’t have to dig to find relevant information. A scannable format helps more people read—and remember—your team.
Link each bio to the attorney’s relevant practice area. If a client is reading about your criminal defense lawyer, give them a quick way to learn more about the service itself. This internal linking also helps with SEO and encourages users to stay longer on your site.
Add a clear call-to-action at the end of the bio. A simple sentence like “Schedule a free consultation with [Attorney Name]” or “Contact [Attorney Name] today to discuss your case” provides the nudge clients need to move forward. Each attorney page should convert—not just inform.
Your attorney bios are an opportunity to stand out. Most firms still treat bios as afterthoughts, listing only credentials and college degrees. By creating bios that build connection, demonstrate credibility, and reflect your values, you give potential clients one more reason to choose your firm over another.
Schedule Your Free Custom Website Demonstration to see how we’d design modern attorney bios that humanize your team, build instant trust, and guide visitors toward reaching out—before you spend a single dollar.