9 Costly Website Mistakes (And How to Fix Them for Your Carmel, NY Business)
At Orbital Marketing Agency, we’ve helped dozens of small businesses across Carmel, Mahopac, and Cold Spring, NY boost their digital presence. But before we can grow your reach, we need to fix the biggest culprits that quietly kill your website’s performance. Below are the most expensive website errors and how we fix them—before they cost you customers.
Your website might have amazing visuals—but if it takes more than 3 seconds to load, over half of your visitors will bounce. In a fast-paced market like Carmel or Mahopac, speed matters.
The Fix:
We optimize image sizes, reduce code bloat, and set up browser caching and CDNs (content delivery networks) so your site loads lightning fast across the Hudson Valley.
When customers click on links that don’t work, it increases your bounce rate and hurts your SEO rankings in Cold Spring and beyond.
The Fix:
Our team runs regular link audits using pro-grade tools. We repair or redirect broken links, and we even create custom 404 pages to keep visitors engaged and on your site.
Imagine losing months of SEO progress because of a server crash or hacker. Without regular backups, that’s exactly what could happen.
The Fix:
Orbital sets up automated cloud backups so your site is never vulnerable. Whether you update weekly or monthly, we tailor the backup schedule to fit your business needs.
If your site still uses a “default123” password, you’re risking everything—from customer trust to sensitive data.
The Fix:
We implement two-factor authentication, strong encryption, and SSL certificates that never lapse. Your Carmel or Mahopac business deserves enterprise-grade protection.
A blog that hasn’t been updated since 2022? That tells Google (and your customers) you’re not active. And for service-based businesses in Cold Spring, that’s lost revenue.
The Fix:
Our SEO writers create regular blog content tailored to your local audience. We keep your site fresh, optimized, and ranking high in search results.
Old or unused plugins can slow down your site and open security holes—especially for WordPress sites.
The Fix:
Orbital regularly audits and updates your plugins. We remove unnecessary tools that bloat your backend and slow page speeds—keeping your site lean and secure.
Behind-the-scenes code tells browsers how to display your site. If it’s messy or bloated, load times suffer and bugs appear.
The Fix:
We clean up your code, reduce redundant scripts, and make sure everything runs smoothly—especially for mobile-first indexing.
Your contact form might work on desktop, but what about mobile? Over 50% of visitors in Mahopac and Carmel are on smartphones.
The Fix:
We test all forms across devices and browsers. We ensure they’re easy to use, mobile-friendly, and lead directly to your inbox—so no lead is ever missed.
ADA compliance isn’t just ethical—it’s smart business. If your website isn’t accessible, you’re excluding thousands of potential customers in the Hudson Valley.
The Fix:
We conduct annual accessibility audits and adjust designs to meet ADA guidelines. Your website should be usable by everyone—period.
At Orbital Marketing Agency, we don’t just build beautiful websites—we keep them running at peak performance for businesses in Carmel, Mahopac, and Cold Spring, NY.
🛠 Need help fixing these issues?
📞 Book a free website demo on Google Meet, and we’ll show you what a modern, high-performing site can look like—built just for your business.
👉 Schedule Your Free Demo Now
1. Slow Page Load Times
Your website might have amazing visuals—but if it takes more than 3 seconds to load, over half of your visitors will bounce. In a fast-paced market like Carmel or Mahopac, speed matters.The Fix:
We optimize image sizes, reduce code bloat, and set up browser caching and CDNs (content delivery networks) so your site loads lightning fast across the Hudson Valley.
2. Broken Links
When customers click on links that don’t work, it increases your bounce rate and hurts your SEO rankings in Cold Spring and beyond.The Fix:
Our team runs regular link audits using pro-grade tools. We repair or redirect broken links, and we even create custom 404 pages to keep visitors engaged and on your site.
3. No Website Backups
Imagine losing months of SEO progress because of a server crash or hacker. Without regular backups, that’s exactly what could happen.The Fix:
Orbital sets up automated cloud backups so your site is never vulnerable. Whether you update weekly or monthly, we tailor the backup schedule to fit your business needs.
4. Weak Security & Authentication
If your site still uses a “default123” password, you’re risking everything—from customer trust to sensitive data.The Fix:
We implement two-factor authentication, strong encryption, and SSL certificates that never lapse. Your Carmel or Mahopac business deserves enterprise-grade protection.
5. Outdated Content
A blog that hasn’t been updated since 2022? That tells Google (and your customers) you’re not active. And for service-based businesses in Cold Spring, that’s lost revenue.The Fix:
Our SEO writers create regular blog content tailored to your local audience. We keep your site fresh, optimized, and ranking high in search results.
6. Outdated Plugins
Old or unused plugins can slow down your site and open security holes—especially for WordPress sites.The Fix:
Orbital regularly audits and updates your plugins. We remove unnecessary tools that bloat your backend and slow page speeds—keeping your site lean and secure.
7. Sloppy, Clunky Code
Behind-the-scenes code tells browsers how to display your site. If it’s messy or bloated, load times suffer and bugs appear.The Fix:
We clean up your code, reduce redundant scripts, and make sure everything runs smoothly—especially for mobile-first indexing.
8. Broken or Bad Site Forms
Your contact form might work on desktop, but what about mobile? Over 50% of visitors in Mahopac and Carmel are on smartphones.The Fix:
We test all forms across devices and browsers. We ensure they’re easy to use, mobile-friendly, and lead directly to your inbox—so no lead is ever missed.
9. Poor Accessibility
ADA compliance isn’t just ethical—it’s smart business. If your website isn’t accessible, you’re excluding thousands of potential customers in the Hudson Valley.The Fix:
We conduct annual accessibility audits and adjust designs to meet ADA guidelines. Your website should be usable by everyone—period.
Let’s Fix Your Website Before It Costs You More
At Orbital Marketing Agency, we don’t just build beautiful websites—we keep them running at peak performance for businesses in Carmel, Mahopac, and Cold Spring, NY.
🛠 Need help fixing these issues?
📞 Book a free website demo on Google Meet, and we’ll show you what a modern, high-performing site can look like—built just for your business.
👉 Schedule Your Free Demo Now