5 Ways to Reduce Website Friction and Improve User Experience in 2025
Ever visited a website that was confusing, slow, or frustrating to use? That’s friction—and it could be costing your business leads and sales.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and Westchester County remove friction from their websites to create seamless, high-converting user experiences.
Here are 5 proven ways to eliminate website friction—and we’ll show you how it all looks in a free custom website demo tailored to your business.
At Orbital Marketing Agency, we help businesses in Carmel, Mahopac, Cold Spring, and Westchester County remove friction from their websites to create seamless, high-converting user experiences.
Here are 5 proven ways to eliminate website friction—and we’ll show you how it all looks in a free custom website demo tailored to your business.
1. Streamline Your Website Design
Design is the foundation of user experience. If your layout is cluttered, confusing, or outdated, users will bounce—fast.
Here’s how we eliminate design friction:
Here’s how we eliminate design friction:
- Simple navigation with clear labels
- Concise, readable content with plenty of white space
- Mobile-responsive layout that adapts to every screen
- Visual hierarchy that naturally guides the user toward action
Your free demo will showcase a modern, clean homepage design built specifically for your business and industry.
2. Speed Up Your Website
Nothing kills conversions faster than a slow-loading site. Even a 1-second delay can drastically increase bounce rates.
We optimize for speed by:
We optimize for speed by:
- Compressing images and scripts
- Implementing browser caching
- Leveraging CDN networks
- Using lightweight code and fast hosting infrastructure
We’ll run a performance audit on your current site and show how fast your site could load with Orbital’s optimization.
3. Make CTAs Clear and Easy to Act On
If users can’t find your call-to-action, they won’t convert. We reduce friction by:
- Placing CTAs above the fold and at key scroll points
- Using contrasting colors to make them stand out
- Writing compelling copy like “Book Your Free Demo” instead of generic “Submit” buttons
- Simplifying forms to only ask for what’s absolutely necessary
You’ll see our CTA strategy in action in your demo site—with real examples designed to get clicks.
4. Offer Multiple Payment or Contact Options
For service businesses and eCommerce alike, limited checkout or contact options = lost conversions.
We build sites that support:
We build sites that support:
- Credit/debit cards, PayPal, Apple Pay, and more
- Multiple contact methods (form, phone, chat, calendar link)
- Local-friendly features like click-to-call and integrated booking forms
We'll show you what this looks like tailored to your audience in Westchester and surrounding areas during your demo walkthrough.
5. Use Progress Indicators on Long Forms
Nobody wants to fill out a form that feels endless.
A progress bar helps by:
A progress bar helps by:
- Setting expectations
- Reducing form abandonment
- Encouraging completion by showing progress
Your demo will include a multi-step lead form that’s optimized with visual cues, progress indicators, and smooth transitions.
Let’s Eliminate Friction From Your Website—Starting With a Free Demo
Whether you're running a local business in Carmel, a service brand in Mahopac, or a professional practice in Cold Spring, your website should feel effortless to use.
We’ll design a fully customized homepage demo, for free, to show how removing friction can boost conversions and drive real business growth.
You’ll get:
✅ Modern design and layout
✅ Optimized speed and performance
✅ Streamlined calls-to-action and forms
✅ UX best practices built in